Multilingual Brand
Review Services
Marketing a new product or service is difficult enough
under the best circumstances. Choosing a name can take months for your
brand and a whole lot of budget. Just imagine what would happen
if, after all that work, you found that you couldn’t market
your product internationally due to language or culture issues.
Here are just a few of the possible pitfalls:
- The name is already in use
- Your chosen brand name has an offensive meaning in your
target country
- The colors you have chosen are unlucky in the country of
your launch
- The brand name you’ve picked does not translate
well and its meaning is changed
- Your product is culturally offensive
Many large companies have already made these
mistakes. All of the inconveniences with marketing, PR, merchandising and
production could have been avoided if only they had used our
International Brand Review Service.
International Brand Review Service
The service is simple. We provide ten in-country linguists
with a list of 20 questions about your brand or name; you may either
supply them yourself or use our standard set of questions. Our multilingual
staff will then review the list and research the answers for you. All of our
brand-checkers live in the target country and therefore have an in-depth
knowledge of its language and culture.
Finally, TLS will deliver all of the completed questionnaires
back to you for review. And, our job is not done until you are satisfied
with the results.
Pleased to be at your service 24 hrs
a day, 365 days a year
(877) TLS-USA1
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